{"id":329,"date":"2020-06-27T02:05:39","date_gmt":"2020-06-27T02:05:39","guid":{"rendered":"http:\/\/neomano.com\/index.php\/2020\/06\/27\/las-maravillosas-pinturas-del-extracto-de-carne-liebig-serie-castillos\/"},"modified":"2021-06-01T19:25:11","modified_gmt":"2021-06-01T19:25:11","slug":"estrategia-marketing-siglo-xix-coleccionable-extracto-de-carne-liebig","status":"publish","type":"post","link":"https:\/\/neomano.com\/en\/estrategia-marketing-siglo-xix-coleccionable-extracto-de-carne-liebig\/","title":{"rendered":"19th Century Marketing Strategy: The Beautiful Liebig Meat Extract Trading Cards."},"content":{"rendered":"<p>A mediados del siglo XIX\u00a0el qu\u00edmico alem\u00e1n Justus von Liebig desarrolla un concentrado de carne muy nutritivo y luego de pocos a\u00f1os funda una compa\u00f1\u00eda para su fabricaci\u00f3n y comercializaci\u00f3n.<\/p>\n\n\n\n<p>Como la carne en Europa era cara, la compa\u00f1\u00eda se las ide\u00f3 para manufacturar el concentrado en una planta en Uruguay, donde la carne costaba algo menos de un tercio que en Europa.<\/p>\n\n\n\n<p>Con tal combinaci\u00f3n de propiedades nutritivas y buen precio, el producto se volvi\u00f3 muy popular y se comenz\u00f3 a vender en muchas farmacias como suplemento alimenticio en forma de jarabe. Como se imaginar\u00e1n, los m\u00e9dicos lo recomendaban como t\u00f3nico para el crecimiento y los ni\u00f1os eran las principales v\u00edctimas de este no muy sabroso jarabe \ud83d\ude42<\/p>\n\n\n\n<h2>La estrategia de mercadeo funcion\u00f3.<\/h2>\n\n\n\n<p>La cosa es que para tratar de que los ni\u00f1os no desarrollaran tanto pavor a dicho jarabe, Liebig desarroll\u00f3 una interesante estrategia y se las ingeni\u00f3 para incluir junto con el jarabe unas interesantes tarjetitas coleccionables. Las tarjetas fueron pintadas por algunos famosos artistas de la \u00e9poca y generalmente se distribu\u00edan en grupos de 6 unidades. Cada grupo se refer\u00eda a un tema en particular y se hicieron much\u00edsimas tarjetas durante muchos a\u00f1os. Muchos ni\u00f1os ped\u00edan el jarabe, s\u00f3lo para obtener la nueva tarjeta y aumentar su colecci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"580\" height=\"367\" src=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle4.png\" alt=\"\" class=\"wp-image-5315\" srcset=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle4.png 580w, https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle4-300x190.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>La verdad yo no sab\u00eda nada de esta historia hasta que hace alg\u00fan tiempo me hice sin querer de algunas de estas tarjetitas y desde all\u00ed les agarr\u00e9 fascinaci\u00f3n. A lo largo de algunos a\u00f1os pude conseguir algunos sets y de cuando en cuando las reviso, s\u00f3lo para deleitarme. En lo personal me parecen hermosas: peque\u00f1\u00edsimas obras de arte.<\/p>\n\n\n\n<p>Poco a poco ir\u00e9 escaneando algunas series de las que poseo, pero por ahora lo har\u00e9 con la serie de castillos. Espero les agrade y les pique el bichito de la curiosidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"580\" height=\"367\" src=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle3.png\" alt=\"\" class=\"wp-image-5316\" srcset=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle3.png 580w, https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle3-300x190.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"580\" height=\"367\" src=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castles2.png\" alt=\"\" class=\"wp-image-5319\" srcset=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castles2.png 580w, https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castles2-300x190.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"580\" height=\"367\" src=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/leibig_castle1.png\" alt=\"\" class=\"wp-image-5322\" srcset=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/leibig_castle1.png 580w, https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/leibig_castle1-300x190.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"580\" height=\"367\" src=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle6.png\" alt=\"\" class=\"wp-image-5323\" srcset=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle6.png 580w, https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle6-300x190.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"580\" height=\"367\" src=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle5.png\" alt=\"\" class=\"wp-image-5324\" srcset=\"https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle5.png 580w, https:\/\/neomano.com\/wp-content\/uploads\/2021\/06\/liebig_castle5-300x190.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>A mediados del siglo XIX\u00a0el qu\u00edmico alem\u00e1n Justus von Liebig desarrolla un concentrado de carne muy nutritivo y<\/p>","protected":false},"author":1,"featured_media":5316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,60],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia de marketing del siglo XIX: Las hermosas tarjetas coleccionables del extracto de carne Liebig. - Neomano.com<\/title>\n<meta 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